OUR STRATEGIES

Marketing Localization

Walls and borders may be fortifying around the world, but when it comes to online there’s the opportunity to connect with people in other regions.

A few of the tools we use:

Marketing Translation

Translating content into another language, with a natural flow and native-level fluency. But it’s not just about the content on the page.

We also translate important technical aspects like meta tags. Need ads neatly translated within the available limits? We can do that!

This is where our expertise in SEO and paid advertising comes in handy.

Transcreation

A touch different from translation. This is where we take a message and completely reconsider it for the new target audience.

The feel and the fit with culture is important. It’s like copywriting with the original source material as a blueprint.

Multilingual CMS

It can be a tricky business developing a website in more than one language. You won’t be the first to make a mess of it; it’s not difficult to make a Monkey Christ of the job.

We can help you take your existing website and translate it into another language. Without any technical or linguistic hiccups. We specialize in WordPress for this task but other CMSs can work.

Interpreting

Events in your marketing calendar may need a (gasp) human interpreter.

We can offer expert interpreting services - based on our team’s experience interpreting at major events, for organisations like the UN and Handicap International. And since we’re in a world where remote-working is becoming normal, we can also offer virtual interpreting.

With this toolset we’re bringing your brand into a new territory, not just in an understandable language but with whole new native identity.

Think of it as the difference between being a local and a tipsy tourist.


There’s no big advantage to being insular online
So why not localize your marketing?

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Marketing localization is just one strategy we can apply to help get you found by the right people.

No business is the same, so why should our services be? That’s why we tailor our strategies to what you want to achieve.

Get in touch and we can discuss your tailored digital marketing strategy.

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