OUR STRATEGIES

Paid Search & Ads

Of course you want to get a tonne of attention without paying.
But paid ads can work wonders and reach exact audiences.

A few of the tools we use:

Search Ads

Paying for search traffic is frustrating but top rankings don’t appear overnight! Meanwhile, we can help you run efficient paid search and display campaigns.

We make sure our campaigns are complementary to what's going on in organic search. It's not often the way but SEO and PPC campaigns should be united for the best results.

Influencers

Get a glowing report from the glitterati and build your brand. This can happen organically, over time, but a bit of budget can speed things up.

We identify and start conversations with top influencers in your sector. And we design campaigns to work with them to promote your content, services and products.

Social Ads

Social media advertising is taking a bigger slice of marketing budgets. And with reason: super-smart targeting options are on offer.

This is why ads chase you around so much and appear suspiciously on-point. We work with global networks, like Facebook, Instagram, YouTube, Linkedin, TikTok and Quora. Channels that are locally important can be included too.

Advertorials

A positive piece of coverage in a leading publication is a sensible aim but it can be a mirage, at least for a while. Paid advertorials can put you in that place predictably.

We can help you create and place advertorials. Then enjoy the benefits: brand awareness, traffic, conversions and more. Don’t forget to tag and track so you understand exactly what you're getting...

With this toolset we run sophisticated paid advertising campaigns to get you exceptional ROI.

Even the most brilliant brands in the world use paid online advertising.
Why? Because it works.

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Our paid strategies are used alongside the other strategies in our toolset (e.g. in harmony with our inbound tools).

Don’t be too bothered by labels though. Our services start with your aims and are then blended in the best way to achieve them.

Get in touch and we can discuss your tailored digital marketing strategy.

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More useful strategies

Planning & Data – Inbound Marketing – Marketing Localization