People may be sick of travelling to the best spots – and finding the impersonal swarms of tourists, armed with selfie sticks and cringe poses.
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Brace yourself, it’s almost time for Black Friday. The delirious day of discounts where almost…
Greenwashing: 20+ recent stand-out examples
You may have noticed the world becoming more eco-friendly in recent years — or at…
How & why would AI destroy humanity? It’s more logic than hate
If you follow the news, you could be forgiven for rolling your eyes at the…
Why websites should quit doing SEO and start acting like publishers
For too long, creating B2B or B2C content was really quite lame: find a keyword…
Is Anthropic’s Claude more ethical than ChatGPT and other AI?
Going as far back as the 1800s thinkers, writers, and filmmakers were warning us. But…
What are scopes 1, 2, 3 & 4 emissions?
Businesses are increasingly recognising the urgent need to reduce their carbon footprint. Especially in today’s…
How geocoding & location APIs can elevate sustainable commerce
Clicking “Buy Now” is designed to feel like magic. A customer taps their screen and…
How to detect AI generated content (with or without tools)
To avoid any risk of plagiarism or damage to your brand, how can you tell…
The Best Sustainability Marketing Agencies for 2026
Don’t know which sustainable marketing agency to pick? Akepa reduces the rigmarole with our rules…