Brand
The Secret Campsite is one of the UK’s best-loved secluded camping spots – featuring camping, glamping, and treehouse-ing.
Focused on nature, space and peace, the campsite is located just outside the South Downs National Park in Sussex – near London and Brighton. Wildlife is welcomed by the landscaping, and plants – and there are eco-friendly facilities like charging points for electric vehicles.
The Secret Wildlife Festival takes place at the campsite in early Summer to help people learn about and encounter the local flora and fauna. You can discover interesting moths, badgers, rare lizards, glow worms, edible plants and plenty more.
Overview
A complex online rebrand…
The goal was to maintain search traffic and online visibility with the move to the new website, while also migrating the brand’s entire online presence.
A second goal was to give The Secret Campsite better knowledge to carry the digital marketing plan forward. This was complemented with automated reporting using Google Data Studio.
Key Strategies
Results
The Secret Campsite’s rebrand was a big success – some highlights below:
- Rankings: important brand and non-brand rankings were either maintained or improved after the site migration.
- Capability: detailed data reporting is now fully automated and The Secret Campsite are moving ahead with the digital strategy alone after training (with a refresh every quarter to make sure everything’s in order).
- Organic traffic: despite a difficult period due to the pandemic, 2020 traffic is on a par with and often exceeding the same period in 2019.
“Concise and focused and the process was made straightforward and fun and it has worked really well.”
“Absolute experts in SEO and Paid Advertising, with outstanding strategic capabilities. Brilliant to work with.”
