Sustainable digital marketing case study - The Secret Campsite

The Secret Campsite

Leading a successful online rebrand and developing digital marketing capability.

Client: The Secret Campsite
Date: 2019
Services: SEO, Content Marketing, Training

Brand

The Secret Campsite is one of the UK’s best-loved secluded camping spots – featuring camping, glamping, and treehouse-ing.

Focused on nature, space and peace, the campsite is located just outside the South Downs National Park in Sussex – near London and Brighton. Wildlife is welcomed by the landscaping, and plants – and there are eco-friendly facilities like charging points for electric vehicles.

The Secret Wildlife Festival takes place at the campsite in early Summer to help people learn about and encounter the local flora and fauna. You can discover interesting moths, badgers, rare lizards, glow worms, edible plants and plenty more.

Client: The Secret Campsite
Date: 2019
Services: SEO, Content Marketing, Training

Overview

In 2018 The Secret Campsite approached Akepa to complete an online rebrand.

The goal was to maintain search traffic and online visibility with the move to the new website, while also migrating the brand’s entire online presence.

A second goal was to give The Secret Campsite better knowledge to carry the digital marketing plan forward. This was complemented with automated reporting using Google Data Studio.

Key Strategies

SEO

To grasp the technical background to the task - and take the old website to the new (on-site and off-site) without any losses or ranking drops.

Content Marketing

Planning a content strategy for the new website for the year ahead. The aim was to increase traffic, brand awareness and bookings at the campsite.

Monthly Reporting

We delivered a detailed automated report using Google Data Studio. This was complemented by training, so the team could move the plan ahead alone.

Results

The Secret Campsite’s rebrand was a big success – some highlights below:

  • Rankings: important brand and non-brand rankings were either maintained or improved after the site migration.
  • Capability: detailed data reporting is now fully automated and The Secret Campsite are moving ahead with the digital strategy alone after training (with a refresh every quarter to make sure everything’s in order).
  • Organic traffic: despite a difficult period due to the pandemic, 2020 traffic is on a par with and often exceeding the same period in 2019.

“Concise and focused and the process was made straightforward and fun and it has worked really well.”

Tim Bullen - The Secret Campsite-min
Tim Bullen Owner - The Secret Campsite

“Absolute experts in SEO and Paid Advertising, with outstanding strategic capabilities. Brilliant to work with.”

Benjamin Heyd - Founder at SANVT
Benjamin Heyd Founder at SANVT