Best-Sustainability-Marketing-Agencies-2022 & 2023 Guide

The Best Sustainability Marketing Agencies for 2023

Don’t know which sustainable marketing agency to pick? Akepa reduces the rigmarole with our rules and picks for sustainable agencies that will grow your brand.

You’re ready to hire a marketing agency for your sustainable brand. But who to pick?

A quick google might leave you feeling overwhelmed. Marketing agencies are lining up to claim the sustainable label. Choosing the one that will create value for you isn’t easy.

Akepa is here to help. We advise you what to look for in a sustainable business partner to save you wasted enquiry time. We then select seven top agencies to get you started in your search.

What is a sustainable marketing agency, anyway?

A sustainable marketing agency is different from a traditional marketing agency as sustainability is at the core of what they do. There’s a higher knowledge base surrounding the complex topic of sustainability, a specialisation in sustainability marketing, and an accustomed practice to working with the niche market of sustainable brands.

When it comes to sustainable marketing agencies, it’s about better marketing for better brands. Marketing can have a bad reputation for being misleading and deceitful. But marketing can also be done consciously, for brands that are genuine about trying to make the world a better place through our current system. The goal is to excel these brands instead of the unethical and polluting brands that are the most lucrative today.

Importantly, a sustainable marketing agency is not about one sustainability-related marketing campaign. It’s about propelling brands forward who are already purpose driven. Because the right marketing means nothing if it contradicts brands’ actions.

How do you know if you need one?

Sustainable Marketing Agency Flow Chart-min

How to find your sustainable agency match

1. Sustainability

We’ve said it before, and we’ll say it again: all sustainable brands need a sustainable marketing partner. We find that sustainable brands on a budget sometimes forget this and choose a vanilla agency. They shouldn’t for two reasons:

  1. A sustainable agency has the knowledge you need. A sustainable agency understands how your people think. They’ll know the keywords to use. They’ll know the messages that make folk nod along. And they’ll know how to avoid every sustainable brand’s nightmare – accidental greenwashing. When researching an agency, ask yourself if they are as excited by sustainability as you are. Do they have a lonely ‘/sustainability’ landing page and nothing else? Or do they dedicate blog posts, mission statements, and case studies to their sustainability? You can probably guess which you should be hiring.
  2. A sustainable agency shares your mission. Doing business sustainably means sourcing suppliers that fit your mission. This also goes for your laptop-based services. We recommend holding your marketing providers to the same standard you hold your own business – your brand deserves nothing less. When searching, ask yourself:
    • Does the agency have a remote working policy to cut down on unneeded flights?
    • If they’ve opted for carbon offsetting, have they used a recognised provider on a trackable project?
    • Is sustainability woven into their approach?

2. Fit

Digital marketing covers a dizzying number of specialisms. So make sure your agency has experience where it pays for your brand.

This isn’t as easy to figure out as you might think. Some agencies will offer a laundry list of services around their core offering. Between content marketing, influencer marketing, badger-based marketing (we may have made the last one up), it’s hard to know where they excel.

Our best advice is to check the case studies on the site, like ours here. Case studies cut to the important stuff: the results an agency can achieve for your brand.

To start you out, we’ve made a note of the marketing specialisms for our chosen agencies below.

3. Location

Check that an agency can work well where you are. The joy of remote work means an agency can offer a service from anywhere in the world. But the fact they can doesn’t mean they have optimised their business to work remotely.

While Akepa is a remote-first agency, others still emphasise an in-person model. This can be costly and involve unnecessary flying. When contacting an agency, don’t forget to ask how they plan to transform your brand from far away.

Now let’s move on to the agencies:

  1. Akepa
  2. Futerra
  3. Enviral
  4. Wholegrain Digital
  5. The Influence Agency
  6. Creative Wilderness
  7. Little Fox Design

Agency 1 – Akepa

Location: Worldwide
Expertise: Digital marketing & content marketing
Website: https://thesustainableagency.com
Instagram: https://www.instagram.com/agencyakepa/

Akepa is the sustainable marketing agency that helps sustainable brands of all sizes grow and succeed.

Best Sustainability Marketing Agencies | 2022 & 2023 Guide 1

Focusing only on sustainability means we get your climate-conscious folk and know how to talk to them. Our expertise has enabled sustainable clients to run authentic ad and content campaigns that increase online reach by as much as 15 times in two years.

The pure remote-work setup we roll with doesn’t only mean a low-carbon service for global clients. Cutting wasteful flights and office space allows us to offer a premium service at affordable rates for clients of all sizes.

And now onwards to some other fine agencies focused on sustainability…

Agency 2 – Futerra

Location: Worldwide, UK-based
Expertise: Sustainability strategies and creative campaigns
Website: https://www.wearefuterra.com/
Instagram: https://www.instagram.com/futerra/

If you’re a larger brand with an ambitious budget, then why not take a peek at Futerra? The female-led B-corp helps corporate giants like Mars, Google, and Danone define their sustainability strategy.

Best Sustainability Marketing Agencies | 2023 Guide
Creative campaigns and other work

A mix of sustainable know-how and creative design drives their eye-catching sustainability campaigns. All under the daring slogan ‘Make the Anthropocene Awesome’.

For smaller brands who aren’t quite ready for Futerra (yet), we still recommend following their work for inspiration.

Agency 3 – Enviral

Location: Worldwide, UK-based
Expertise: Combined communications and marketing for sustainability
Website: https://www.enviral.co.uk/
Instagram: https://www.instagram.com/go_enviral/

Need help defining your purpose before marketing your products? Enviral’s combined marketing and communications support will do the trick.

Enviral works with companies of all sizes to find their unique voice in the crowd. Their expertise in e-commerce, paid media, and email marketing then gets your freshly-crafted message to the people that matter.

Best Sustainability Marketing Agencies | 2022 & 2023 Guide 2
A sample of Enviral’s back to school tips

Enviral is worth a click alone for its handy set of guides for sustainable brands, such as the one above. Its Campus features tutorials from vision statements to Instagram, perfect for one-person marketing departments.

Agency 4 – Wholegrain Digital

Location: Worldwide, UK-based
Expertise: Web design for sustainability
Website: www.wholegraindigital.com
Instagram: https://www.instagram.com/eatwholegrain/

Unhappy with your underwhelming website? Wholegrain Digital could be your go-to web designer.

Wholegrain works only with positive businesses to design clean and intuitive WordPress sites. Their 15 years of experience in digital strategy and user experience will transform your site into a beautiful online resumé for your product.

Best Sustainability Marketing Agencies | 2022 & 2023 Guide 2
And the list goes on…

Every sustainable brand should read Wholegrain’s impressive list of commitments to sustainability, some shown above. It shows convincing joined-up thinking on sustainability that all brands can learn from.

Agency 5 – The Influence Agency

Location: Worldwide, Canada-based
Expertise: Influencer Marketing for Sustainability
Website: https://theinfluenceagency.com/category/sustainability/
Instagram:  https://www.instagram.com/nfluenceagency/

Over half of Gen Zers look to influencers for product recommendations. So if you have a large Gen Z or millennial audience, consider an influencer marketing agency.

Though not a sustainability-first business, The Influence Agency manages a large network of sustainability personalities who will understand your brand.

Best Sustainability Marketing Agencies | 2022 & 2023 Guide 4
Find the advocate who knows your audience better than you do

Alternatively, you run a lean influencer campaign through Ethical Influencers. This online community connects you with 1,200+ influencers ready to get your product straight onto sustainable feeds.

Agency 6 – Creative Wilderness

Location: Worldwide, UK-based
Expertise: Authentic brand identity & design
Website: https://www.creativewilderness.co.uk/
Instagram:  https://www.instagram.com/creativewilderness/

Best Sustainable Marketing Agencies - Creative Wilderness
An example of Creative Wilderness’s rebranding for Omvits

You’re happy with your brand values, but you don’t feel excited about showing off your brand. Creative Wilderness can help you create a brand identity that’s attractive, empowering, and makes you feel connected to it by “digging deep into the roots of your business”.

Mainly run by one woman alone, the founder is motivated by a strong passion for sustainability. She helps brands achieve what they want through design days, branding workshops, and more. See her portfolio full of sustainable clients.

Agency 7 – Little Fox Design

Location: Worldwide
Expertise: Green graphic design & sustainable material experts
Website: https://www.littlefoxdesign.com/
Instagram:  https://www.instagram.com/littlefoxdesignstudio/

Little Fox Design work with compelling brands – like a fungi-based seafood startup and an edible cutlery company – to help with their visual identity, web design, and packaging. The best part about Little Fox Design is their painstaking attention to detail, which is something not everyone does.

Best Sustainable Marketing Agencies - Little Fox Design
Little Fox Design helped Opalia with their identity, website, and deck design.

From green web design to sustainable design methods and materials, they put strong emphasis on research to promise the best sustainability practices. They even share the resources they use to aid in their graphic design work.


Whatever your brand needs, we hope the sustainable agencies above can help. When starting conversations with any agency, don’t forget the three important rules:

  • A business-wide focus on sustainability
  • A glove-like fit with what your business really needs
  • A smart remote setup that works from any location

Ready to start speaking with agencies? Tell us what you’re looking for at hello@thesustainableagency.com and we’ll see if we can help.

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Akepa

Akepa | Digital marketing agency for sustainable brands

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